Escape your characters

Yesterday I posted about variables when sending mails using ActiveCampaign.

Talking about variables like %RSS:ITEM:TITLE‌% inside an email I send using ActiveCampaign will of course trigger ActiveCampaign to replace these variables 🙄. Stupid of me!

The email didn’t make any sense without them variables.

What I should have done is one of two things:

• ✅ Escaping characters
  By replacing some characters in the variable with special HTML Escape Characters. For example, by replacing the character % with %. This is what I ended up doing.
• ✅ Add invisible html tags
  By adding a <span/> somewhere in the variable, like %RSS:ITEM:TITLE‌<span>%.

To use either one of these solutions depends on how your editor treats HTML. In WordPress you need to convert your Paragraph block to Custom HTML to apply this.