GDPR and Newsletter sign-up

Yesterday I mentioned that double opt-in for newsletters is not required for GDPR (AVG).

But what is required to have a subscription form that is compliant with GDPR?

• ✅ Do add checkbox field with consent clause and a link to your privacy policy
• ✅ Do use clear and straightforward language when you ask for consent
• ❌ Don’t use pre-ticked checkboxes
• ❌ Don’t ask information you don’t need

But the most important one:

✅ Make it amazingly easy to withdraw consent