Newsletter subscribers can grow cold. It happens. 🥶

Every 3 to 6 months, check who’s engaging (opens, clicks).

Use automation to tag those who haven’t engaged in a month or two.

Send them a “We’re about to remove you” email.

Let them know it’s okay if they’re not interested, but if they want to stick around, they just need to hit reply.

Do you have a strategy for keeping your email list clean and your newsletter subscribers engaged?

Earns Its Keep