Single opt-in for newsletters? Oh yes, I’m a fan. 🚀

Double opt-in feels like asking twice if someone really wants pizza after they clicked “Order Now.” Come on, let them have the pizza! 🍕

But… how do we know the newsletter subscriber is actually the subscriber?

Simple: engagement, baby. Check if they engage in the first 15 days.

Open rates, clicks, replies. If they do something, we’re golden. If not, maybe it’s time to question their intentions (or our content 😉).

Single opt-in gets people in the door. Engagement keeps them there.

Do you prefer single or double opt-in for your newsletters? Why?

Earns Its Keep